Subway Diet

February 7th, 2009 by admin

Mention the diet that relies on eating sandwiches in place of two meals a day and people will instantly recognize Jared and the Subway Diet. If you ever wanted to know how this whole thing got started, keep reading.

Like man college students Jared Fogle worked a part time job, his at an adult book store, to pay for college. Â Like many people he sat around too much and ate too many snacks â€“ his habits causing him to balloon to 425 pounds. Â Finally Jared understood that he was in trouble unless he could lose some weight.

None of the diets he tried worked â€“ he couldn’t stick to them|He tried and failed with many diets because he had too much time and too much temptation to cheat. Â Then he realized there was a Subway sandwich shop not too far from where he lived. Â Without knowing it he was inventing the Subway diet. Â Jared changed his daily diet to nothing but a sandwich, baked chips and a diet soda for lunch and dinner, walking the 3 mile round trip for each meal. Â His caloric intake plummeted from about 10,000 calories each day to only 900, with 6 miles of walking added for good measure. Â The result of Jared’s personal Subway diet was a loss of 245 pounds in only a year.

How did this Subway diet become a national ad campaign for the Subway chain|OK, but how did it become a commercial success? A friend of Jared’s, who worked for the University newspaper, ran into him. Â He didn’t recognize Jared at first, and when he heard the weight loss story decided to write an article about it. Someone at Men’s Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work. Â A local Chicago Subway owner read the Mens Health article, brought the diet to the attention of his advertising people who contacted Jared to verify the story. Â When the Chicago guys tried to get funding from the national advertising agency for a campaign, they were told it would bomb, so they funded it themselves for a local run in Chicago.

The campaign around the Subway diet became huge. Â It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. Â Subway’s national ad people contacted the Chicago ad people about airing the ad nationally.

The Subway diet has worked for a lot of people. Â However, be aware that Jared was an exception and not a rule for being able to lose that much weight in so short a time. Â His plan of cutting calories and exercise are well known to lead to weight loss and a healthy life style. Also check out detox diet drink

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